Bost's Bread was a brand of baked bread distributed in the Western Carolinas, Virginia and Tennessee. Bakers in the eastern parts of the Carolinas and Virginia put out a similar product called Bunny Bread, made with nearly the same recipe.
At its height, the Bost's Bakery employed around 2,000 people in and around Shelby, North Carolina. The products of the company became widely known in part due to the advertising antics of Arthur Smith and his Crackerjacks, whose television shows Bost's Bread sponsored on WBTV in Charlotte. Slogans like "If it's Fresher'n Bost's it's Still in the Oven", "The Best Taste You Ever Toasted", and "Baked Slow to Sell Fast" became bywords and embedded into the cultural slang-speak of the area where Bost's Bread was sold.
In the late 1970s the Bost's Bakery was sold to Wonder Bread, which operated the Bakery for a decade, adding its staple "Wonder Bread", Twinkies, frosted cupcakes and other confections to the product line alongside the bread products.
In the late 1980s the parent company of Bost's and Wonder Bread shut down the bakery, ending a tasty chapter in the history of Shelby and Cleveland County, North Carolina. Wonder Bread and Hostess cake lines were transferred to other plants within the company. In the early 90's the formulas or recipes,intellectual property, as well as some hardware of Bost's Bread were sold to Waldensian Bakeries,owned by the Rostan family, longtime bakers of rival Sunbeam Bread. That company was sold in 1995 to the Flowers Baking Company which sold Bost's Bread alongside its products for a few years before phasing out the brand around the year 2000.
Video Bost's Bread
See also
- List of brand name breads
Maps Bost's Bread
References
Source of the article : Wikipedia
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